Wagging the dog

If it weren’t so serious, it would be hilarious. Webmasters who desire to get a high Google page ranking try to comply with what Google wants them to do. If Google lets it be known that links are good, then webmasters will proceed to go out and try to get links to their websites. In a freemarket system, this process can often get creative.

Tomorrow, if Google were to decide that sites should be ranked higher if they have an animation of a black dog on a red background at the upper left hand corner of your header, what do you think would shortly happen?

And later, if Google desides that sites should be ranked lower if webmasters PAY someone to create the doggie animation, then what?

Google ranking means money. Serious money. So I am trying my best not to laugh here. On this blog you are reading right now, it is obvious that I don’t give a rat’s patoot about Google or what they think. I am free to speak my piece and kick sand in their face. Not so on some of my enterprises which turn a profit. So I do feel your pain and exasperation.

More to follow.