Monday, November 5, 2007

Secret lives of successful bloggers

Is there a big secret?

There must be. There has to be. There is. You have suspected this for a long time now, but let’s finally get it out in the open:

“There is more to blogging than just writing a lot of stuff and setting up your blog to suit the search engines.”

There. I said it. I feel better already.

As always, you can find the clues to the “secret” things that successful bloggers do by simply reading their blogs on a regular basis. Perhaps you have had a sneaking suspicion all along that these people were doing something you weren’t doing. You were right. If you don’t have tons of traffic, you were right: they ARE doing something you aren’t doing. Or at least you are not doing it as well as they are.

Some things are hard to explain, hard to define. On the one hand, you have what I call the “mechanics” of running a blog: things like good and interesting and helpful writing; good monetization techniques; advertising; commenting on other people’s blogs, and so forth. On the surface it seems like you are doing every single thing that the “big boys and girls” are doing on their blogs. That must not be true.

Like I said, it’s hard to put this intangible thing into words. But at the heart of the matter is the fact that the really successfull bloggers have found a way, somehow, to CONNECT with their readers. They are on the same wavelength, the same side of the street. They have discovered what their readers are looking for, and they give it to them.

For the next few posts, let’s explore that “secret” in more detail.

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