Sunday, November 4, 2007

Britney Spears and your blog

I heard on the evening news today that Britney Spears has a monthy income of over $700,000 now. Her biggest expenses are two mortgages for $50,000 a month. I guess I was surprised when I heard this, because I still haven’t been able to get over the belief that high earnings is somehow tied to high value, or high usefulness to other people. If you compare the fairness of this to the wages of coal miners or schoolteachers or field laborors, it might make you crazy, so don’t compare.

This is not meant to be a slam against Britney Spears, because people make money in relation to the perceived value others see in them, plain and simple. Fairness doesn’t enter into the earnings equation. Britney is no exception. She earns what people perceive her value to them is. Put another way, it isn’t the noteriety, it’s the publicity.

What does all this have to do with your blog?

Self-promotion. Public relations. Publicity. That’s how Britney gets traffic, and that is how YOU are going to have to get traffic. You must not only do what you do well, you must attract attention to what you are doing. Some people think Britney Spears is a singer. Maybe she thinks so, too. She can sing, but first and foremost, she is an entertainer, and she has learned how to draw attention to what she does.

I am not saying that you need to do outrageous things to get your blog URL on TV or in the newspapers, but you DO need to go out and drum up some publicity. If you want to have a lot of people visit your website, this publicity activity must be ongoing.

If you are smart enough to write good stuff every day, then you are smart enough to be inventive. Again, go out and get them!

No comments: