Thursday, November 29, 2007

Affiliate marketing

Many online entrepreneurs have decided that affiliate marketing is the best way to go. There are several things about affiliate marketing that are indeed attractive. The most obvious thing is that you don’t have to keep stocks of merchandise on hand or have a billing or shipping department. You don’t have to deal with complaints.

Affiliate marketing refers to the selling of other people’s products on your website. But it is more than simply setting up a website and placing a bunch of ad banners on it. I’m not sure if that ever really worked, but it sure doesn’t work now.

One thing you will still have in common with regular “store” sites that ship merchandise, is that you still are faced with the problem of getting visitors to your website. All of the things we've already discussed concerning traffic and how to get it still apply with an affiliate marketing site.

Blogs work very well, both in positioning themselves for search engine traffic as well as generating a really good repeat visitor base. Most of the monetized blogs you see are affiliate marking sites. Some make money on pay per click, such as Google Adsense, but primarily they get paid a commission for selling the products of others directly, rather than simply sending others traffic. There is money to be made with both, so don’t neglect pay per click opportunities.

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