Tuesday, November 6, 2007

Making the connection

What are some of the things the “superbloggers” do to connect with their readers?

I’m not sure you could get an immediate cut-and-dried answer if you were to ask that question directly to the big-time bloggers, face to face. That’s because, first of all, we are talking about something that is very subtle. Gaining that certain raport with your readers is not usually some tangible list of things you set out to do “on purpose.” It’s more of a personality thing, a compatibility thing. I think it has a lot to do with how you treat people in real life on a daily basis.

If you have a genuine passion for your blogging niche subject, it comes through in your writing. If you are, instead, pandering to your audience, I think that comes through loud and clear as well.

So the first thing that successful bloggers seem to have in common is that they are truly passionate about what they are talking about. They are not just writing a “report” on some subject or event. Even if they ARE writing an occasional report, their own personality is infused in the words they write, and that makes it interesting to the readers.

Bottom line? Bloggers who are successful on a large scale are honest with their readers.

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