Friday, November 23, 2007

Newsletter signup

Before you start trying to sign people up to receive your newsletter, take some time to think it through and envision exactly what the newletter will contain. The best way is to create a sample issue and work out the problems as you develop it. Also you should begin paying closer attention to the newletters you already receive, making note of the things in them you find interesting or attractive. You can also get ideas for formatting by reading other newsletters.

When you are clear about how your newsletter will look, and what you intend to be saying, then it is time to begin advertising it on your website. Tell your visitors you have a newsletter. Create a form for them to sign up. Have an autoresponder script set up to acknowledge their signup. Some people go so far as to have them click on a verification link in the autoresponder email. This is to be doubly sure it was the real email address owner who did the signing up. Don’t hesitate to do this. Your goal is to have a nice clean list of real people who want to hear from you and who are interested in the subject you are talking about. If that list doesn’t grow as fast because of your screening procedures, then so be it.

This blog is probably not the place to get into the technical aspects of setting up a newsletter. You can readily learn the actual mechanics about doing newsletters on other specialized “how-to” websites. But do consider putting out a newsletter in an effort to create more of a personal bond with your visitor-customers. If you do it right, you won’t regret the effort it takes.

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