Tuesday, November 20, 2007

Always looking for Google loopholes

Did you ever think what might happen if Google stopped worrying about whether the search content returned was truly relevant? I mean, what would happen if some searcher typed in the words “American Civil War” into the search field, and Google simply returned all the websites that claimed to have something to do with those words? If a porn site had a meta description of American Civil War, or had those words in hypertext repeated over and over on the top three lines of their home page, then that site would be returned for the searcher’s consideration.


Of course it’s ridiculous. This illustrates the need for Google to try and verify that the actual site content is relevant to the search.

As with so many other things in this world, it is the bad apples in the barrel who spoil the good thing for the rest of us. As soon as Google tried to do something good, they were immediately confronted with cheaters and charletons and liers and other scum who were determined to do it the easiest way, the dishonest way, rather than the right way. The goal was to get search engine traffic to their sites, and they didn’t care at all how they did it.

Would you like to find out where to track down the spammers that are inundating your email with trash? My guess is that if you find a website cheating for page rank, doing all the things they can think of to “beat” Google’s search algorithm, these are the same people who also send out spam at night. They have no scruples when it comes to getting traffic to their site. Just my opinion, of course.

The next time you visit a website that proudly offers, for a price, to teach you ways to outwit Google, think of the owner of that website as a spammer. He probably is.

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