Tuesday, September 18, 2007

Search Engines

There is more than one thing to consider when you are trying to optimize your website so the search engines can find you, of course, but the first thing you will want to think about is relevant content.

Search engines strive to return content that seems to be relevant to the words or phrases their searcher has entered. That makes sense. One thing you can do to help is to include metadata which describes your site subject succinctly, and offers several keyword suggestions. Metadata is not seen by your site visitors, but it is seen by the search engine bots who roam the internet at night. More often than not, you can control the caption of your page, the short description that is displayed on the search engine's results, simply by taking the time to do this simple step.

But beyond that, the best advice would probably be to let the actual visible text on your pages flow naturally. Don't try and get cute with using key phrases over and over again in your sentences, or, worse, type a bunch of nonsensical key phrases. There was a time when that would work, believe it or not, but the search engines are much too sophisticated today. When they crawl your pages and evaluate your content, they will know who is being naughty and who is playing nice. So play nice. If you try to fool them like you did in the old days, you will only make them angry. And you don't want to make Yahoo and Google angry.

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