Saturday, September 29, 2007

Email marketing

Email marketing. Cringe.

Don’t you hate spammers? Me too. What lowlifes. I can’t think of enough bad words to call them. They waste our time, fill up our mailboxes with trash, hijack our email addresses, cause us to spend money on antispam software that never really works. Arrrgh! I hate them!

I hope you will never be so totally rude as to impose yourself on another human being by sending out spam. If you are reading this blog, I just KNOW you have more class than that.

The point of this post is to remind you that you don’t have to be a spammer in order to use email marketing. You just have to work hard to win people’s confidence and slowly build up a legitimate list of people who really want to hear from you.

Not spam. Newsletters. Stay tuned.

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