Monday, October 15, 2007

Blog purpose

Although you must pay attention to how your website is perceived and classified by search engines, as we have just been talking about, it is important to pause and remind ourselves that there is something more important than search engines we should never forget. That point is that we are first and foremost writing for the readers of our blog. In other words, you are writing because you have something to say.

Sometimes we can get so caught up in our search engine placement that we end up basically writing for Google and Yahoo and not our readers. There is a delicate balance to be kept here. I don’t think I was wrong in my last post to say that you should always be mindful of how search engines work when you write. But never go so far as to write FOR search engines instead of your audience.

If it comes down to a choice between writing naturally and writing in a stilted manner to please the search engines by conciously including certain words, I say always go with the natural flow of your writing--don’t pay THAT much attention to what the search engines might want to see!

There is no reason, however, that you can’t still pay attention to the titles of your posts, and make sure they are to the point and descriptive. Something as seemingly small as that is helpful to the search engines and also helps define your subject for your readers.

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