Linkbait

Linkbait is anything on your site which induces visitors to return to your site on a regular basis, thereby making it desireable for those people to link to your site rather than type in your address in their browser every time.

Like what?

A list of current sports scores. A picture of a pretty girl that gets changed every day. News of movie stars and other entertainers. A blog on a specialized subject. Any site that provides a specialized reference tool.

Number four is what I personally do. But remember, with regard to incoming links, search engines are rating you in large part by the QUALITY of the incoming links.

All of the examples on the above list of examples might get you some regular traffic. Any social media traffic can generate a substantial amount of links to a web page. But how important are these links to Google? Often, not very.

I’ve said it before: sustainable quality traffic and quality linking is, over time, rooted in quality content. Period.