Saturday, January 26, 2008

Funnel blogs

A funnel blog, or funnel web site, is one whose sole purpose is to redirect traffic to a "point-of-sale" website.

You should have interesting, useful, and entertaining information on your website. You know that and (I hope) you do that. But have you ever considered that you should be putting the interesting, useful, helpful, shocking, entertaining information on other websites as well?

You see, with your primary website -- your online store -- you pretty much have to stick to one subject. Your primary niche. The whole general idea of your website must revolve around a pretty specific theme. Otherwise, your visitors won't have a clue about what your website is about. When that happens, they leave. Boom. Gone. So your site needs to be direct and clear about what your subject is and easy to navigate. But you already knew that too.

Funnel sites solve the theme restriction problem. You can set up a website on any subject you want. Just make sure your funnel site is targeting a particular segment of your desired audience. If you are monetized only with pay-per-click rather than affiliate products, your choice of subjects is even wider.

The point is to get people interested in the information contained on the funnel site, and then, after they are "warmed up" so to speak, you "funnel" them over to your main website. As long as you have a variety of things to sell (or affiliate products you represent) there is practically no limit to the number of funnel websites you can set up to direct specialized traffic to certain pages of your main website.

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