Saturday, December 1, 2007

Choosing affiliate partners

I would recommend that you first make a list of your personal interests. This is because you will tend to do a better job talking about products or subjects that you personally care about and find interesting.

This holds true not just with with the advertisors you affiliate yourself with, but also with the theme of your website itself and your blog for that website. To be successful, and to have fun doing it, please consider working with some subject you like. So start by making a short list of your personal interests. Golf? Antiques? Travel? Whatever.

Your blog should be about this subject. Share your thoughts and discoveries about that subject. Explore that subject and talk about it on your blog. Make the design theme of your main website along the same lines as that subject so that the interface between the blog and the store website is smooth and natural.

Finally, it will then be a natural step to choose advertisers to be affiliated with which offer products and services that have something to do with that main subject. You will be attracting visitors who are searching for information about that subject--that’s why I think it is a mistake to try and blog about more than one subject on one blog, or even to try and sell more than one major category of products on one website store.

Of course you have more than one interest. That’s because you are such an inquisitive and interesting person. Just make sure you have a separate blog (and website store) for each subject you want to talk about.

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