Thursday, December 20, 2007


As with any business, you must advertise. They say word of mouth is the best advertising. This may be true, but it is only useful if you have the patience to wait a hundred years or so for it to pay off. In the meantime, you’ll need another job. These are tongue-in-cheek statements, of course, but the intention is to remind you again that no matter how pretty your site is, no matter how scientifically it is monetized, it takes too long to make any money if you just sit back and wait for people to notice you and tell their friends about you.

Advertise. Be very proactive in this regard. Many things you do to get traffic to your site technically fall under the umbrella of advertising. When you strive to get people to link to you, is that not advertising? But what this post is about is direct advertising that you pay for. Generally this is in the category of pay-per-click advertising.

Whether you choose the most obvious, Google’s Adsense, or whether you choose another of the several very good other sources that have been springing up around the internet, you just need to do it. This generally involves setting up an advertising budget you can live with and bidding on keywords--words that describe the subject of your business. Then the advertising company can run your ad where it will be most effective.

How many other ways can you think of that come under the heading of advertising?

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