Tuesday, June 3, 2008

Taking control of your assets

Something really funny:

An ad on a Google Adsense widget:

Wanna Get Rich Blogging?
I Make $6,000 A Month From My Blog. Now I Reveal My Secrets For Free!
www.RipYouOff.com (not his real url of course)

Something really sad:

A lot of people probably give this dork money.


This little series of posts are directed at people who love to write, have something to say, blog in large part because they love to write. And who would not mind making some money from their writing.


You love to write.

You wouldn't mind earning a tidy side income from your writing. Truth be known, you might not even mind earning your ENTIRE living from writing.

I don't want to get into talking about places you can sell your writing. I don't want to talk about the traditional writer's marketplace. There are already plenty of websites devoted to that. If that is your bag, go for it. But know you are in the wrong place right now, and you should stop reading this and leave. Because, my purpose here is to get you thinking about the possibility that you should be doing it all yourself: not just the writing part, but the publishing and marketing as well. That is really the only way you are ever going to keep the lion's share of the money that your writing earns. Wake up and smell the 21st century. You don't need the publisher leeches any longer. Keep the money yourself.

In my opinion, you absolutely must get out of the box that tells you that you are a writer, and start thinking that you are, instead, a MARKETER of written assets. Further, those written assets are created by YOU. And you have an infinite capacity to create these valuable, marketable, assets.

Does that turn you off? Do you think you simply MUST be a writer, and nothing else? That kind of thinking may hold you back, may keep you from earning a living with your writing. Please understand that EVERY job, EVERY occupation—even your dream job of being a writer—will always include some aspects that are less exciting than others. For you and me, the act or process of WRITING is the sweet spot. But writing, no matter how good it is (and in spite of how bad it is) must be marketed. It must be sold before you get any money for it. Fact. Sorry. An unpleasant fact of life.

You can turn this task over to a publisher, and give them 95% (or more) of the money, or you can do it yourself and keep the money yourself. In other words, you can choose to work on a small commission while conforming to the timetable and other dictates of someone who doesn't really care about promoting your product, or you can become an actual business man or woman and take over control of the sales of your products.

A blog, for such a person, is simply a vehicle to promote one's products. I suggest you consider NOT using your blog, and your excellent writing, simply to attract buyers of the products of OTHERS, especially when those "others" aren't really paying you jack shit for all your trouble.


A note: I haven't said this for a long time, so I should probably mention it from time to time. The header of this blog, the picture collage, is tongue-in-cheek. It is meant to ridicule the stupid websites who, like the Adsense ad at the beginning of this post, try to induce you to buy into some phony "secret" of success. I am here to tell you that the only "secret" to success I have ever come across, is the secret of being willing to work your ass off during certain periods of every day. Sorry.

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