Paradigm Change

I have been away for awhile taking care of another baby, trying to teach it to walk on its own. Sorry. While I was away, though, I have been continuing my studies on how to make money on the internet--reading the philosophy of others, as well as reviewing the basics of making money in general.

Mostly, as you probably have discovered as well, the "how to make money" philosophies out there are the same as what I have been preaching on this blog. That is, "think up ways to try and attract a lot of visitors." But you know what? There has been a feeling building inside me for quite a while now that tells me that ship has sailed. There has to be more. I have lately had the queasy feeling that this preacher is preaching the wrong religion. So I have been out probing and poking for the answer, as is my habit.

No, I don't have the complete system figured out for a new and earthshaking method of making money on the internet. Yet. But I have glimpsed a flickering candle down towards the end of this dark internet cave. It is the light of a completely new idea (for me, at least.) It has nothing to do with simply working to apply the Law of Large Numbers, like most of us are doing right now. If it works, it will set us apart from the traditional "make a million with your blog" crowd.

Napoleon Hill, the man famous for the legendary "Think and Grow Rich", wrote another huge volume--his life's work, really--in which he elaborated on his earlier overview. In his monumental "Law of Success" which, I think, is probably now out of print, he related how he was privileged to "sit at the feet" of many industrial giants of an earlier age, such as Andrew Carnegie, and listen to their answers to the same question he kept posing. He said that, on occasion, they would drop hints here and there, without explaining fully, just to see if he had brains enough to see what they were talking about. It took him his whole life, but he finally put the puzzle together. At least as much as any of us can do that, I think.

I certainly don't profess to know all of what Napoleon Hill learned, but I am starting to see a glimmer of what those old Robber Barons all knew very well. And I want to try and apply that concept to internet marketing. If those old boys had had access to our internet today, we'd all be dead. Babes in the woods. They would crush us.

I am only now beginning to put the pieces together, much less devise a workable plan of attack for the internet. I just wanted to make a post and let all you smart people out there (you must be extra smart if you read my stuff, right?) and let you know where I've been.

I'm afraid it may be a week or so before I have an update on the puzzle I am trying to put together. And even then, it is unlikely it will be complete. Please don't give up on me in the meantime.

Making money basics: traffic

Just as there are three major ways to earn money on the internet, there are also three ways to get lots of visitors to your website:


1. Advertise
2. Advertise
3. Advertise

This is not meant to be insulting to you; it is meant to focus your attention.

How many ways are there to advertise? A heck of a lot more than three. A heck of a lot more than Google Adwords.

In short, pretty much every single thing you can think of to do which will somehow serve to publicize your website falls under the general category of advertising. A lot of the things on the following list are things you very likely do already. Maybe you just haven’t thought of them as being “advertising.”

Adwords bidding (I didn’t say not to do it, just that it isn’t the only way to advertise.)

Visiting other websites and commenting.

Syndicating your content.

Creating a topical and informative newsletter.

Forcing yourself to join some social networking websites.

Making a list of relevant forums and being a regular contributor.

Pay for advertising space on popular websites, at least as popular as you can afford.

Write free PDF downloadable informational ebooks.

Be a teacher. Set yourself up as an authority on something. (You are, you know.)

Finally, make sure your website is attractive, informative, entertaining, and fun to visit. Unless you are selling used cars, respect your audience by leaving out the audio, the popups, and the unutterably despicable sticky regenerating exit windows. If you happen to be selling cars, new or used, then the above is ok, because you don’t respect your audience anyway.

Are there more? I haven’t even scratched the surface. Use these to jog your thinking about more.

More importantly, DO them.

Making money basics, part 2

1. Making money selling your own products or services means you ship the product yourself or perform the service yourself. “Yourself” includes dropshipping and 3rd party fulfillment, but the point is that you are the person who is responsible for seeing to it that the customer gets the product they paid for.

2. Making money selling the products and services of others means “Affiliate Marketing.”

3. Selling eyes means Pay Per Click (PPC) banners or widgets on your website, or selling advertising spots on your site outright.

There are variations and combinations, but those are the basic ways to make money on the internet. All of them require visitors to your website (or blog) in large numbers. That’s why I said in the last post that the question of how to make money on the internet is really a question of, “How can I induce a lot of people to visit my website.”

The way you lay your blog or other website out, in ways that are attractive and interesting, which at the same time give the visitor a clear and easy way to buy something, is called “monetization” or “monetizing your site.” Your monetization should not be offensive or even intrusive and should, as much as possible, blend right in smoothly with your editorial content. Blogs which do not have ads of any kind are not monetized. Blogs which do have ads ARE monetized. Needless to say, a blog can be monetized poorly or it can be monetized effectively.

Next: getting people to come to your blog to see all your great stuff.

Starting over

From time to time, speaking for myself at least, I find it useful to review the basics of whatever project I am working on. It helps keep me focused on what I started out to do.

This is a blog about how to make money on the internet. The posts to this blog serve to clarify my own thinking on the subject, as well as to share my discoveries with others. Accordingly, the following is a recap of some of the basic things I believe are true about the subject of making money on the internet:

You make money on the internet by selling things.

•Selling your own products and services.
•Selling the products and services of others.
•Selling eyes.

Each of these things requires finding ways to get customers to come into your “store.” As a result, the real question that needs to be addressed is not so much “How to make money on the internet?” as it is, “How do I induce people to visit my website?”

Many of these things have been addressed already from various angles in previous posts, but they are so important they need to be revisited from time to time -- for my own personal clarity if not for yours, dear readers. Let’s devote the next few posts to again exploring the basics of making money on the internet.

What are you doing?

What are you trying to do with your blog? What is your goal? Why are you blogging? If you are reading this post, the answer is most likely, "I'm trying to make some money." Fine. Me, too.

If you already had lots of money, would you still blog? I mean, do you LIKE to blog? Do you feel you have something to say? A huge percentage of bloggers today don't really have anything to say, you know. They have become like the newspaper columnist hack who has to crank out a column on deadline every week. What used to be fun has turned into work.

If you are blogging as a business, there are a lot of things you have to do that are really not that much fun. If you intend to earn money blogging, then the name of the game is high traffic. And people don't visit your site in large numbers simply because it is interesting and relevant and you write well. Sad, but true. If you are playing the PPC numbers game, many of your visitors won't bother to read your posts anyway. And if they bother to comment, it will be simply to grab a few "follows" to their own sites.

But that's cool. I don't write this in order to criticize what is going on, only to lament the demise of interesting blog posts, as a percentage of the whole. I understand and fully accept that if you are blogging for dollars today, that means you are blogging for advertising. You are a newspaper. A magazine. It is how money is made with a blog.

If you still love to write, for the sake of having something to say, how do you cope? You might do what I do. I have blogs for money and blogs for pure pleasure. You will find no ads on the latter, and no Technorati pings. It helps me keep my sanity. If you need to make some money, but you also still love to write, consider coming up with a fantasy pen name and open a separate blog just for the pure pleasure of it.

More backdoor online selling techniques

Another way designers (graphic designers, not web designers) can sell their services on the internet “through the back door” is by offering printed brochures, flyers, business cards, quartlerly reports, etc., for sale on your website.

What? You’re not in the printing business, you say? Ummmm...so what?

The “back door” angle of this money-making idea is to (again) NOT sell your design services at all. Sell the finished product. Get in tight with a reputable printer with fast turnaround time (on line, of course!) and use the printer’s rate card to compute your own price list. Of course, your price to the customer includes the design work for the brochure or whatever project you feel capable of working on.

Customers who buy brochures and other advertising and publicity projects are hardly ever in that business. They just want to get it over with. They don’t want to deal will 10 different companies. So do it for them. Offer them slam-bam one-stop service. Take care of their entire headache for them, not just the design work. Of course, the "headache" part is you simply sending a file to the printer online. (A file that the printer can use exactly as you sent it, without having to work on it themselves. They will tell you precisely what they need before you even start.)

Don’t sell the customer your graphic design services: sell the customer the finished product which INCLUDES your design services.

It's not against the law to have fun

Another thing you will notice if you visit several of the “superblogs” every day is that these bloggers are constantly working on projects that will somehow get ther readers to interact with the site. They concoct contests and giveaways and various competitions, and they ask their readers to participate in these.

As a recent example, I noticed that John Chow and ShoeMoney had a friendly competition to see which one of them could increase their RSS feed readership members the most. Ok, that’s kind of silly (not for them, of course, but for their site visitors. I mean, it is obvious what Chow and Shoe get out of it, but why would their blog readers care about signing up? Most of them read both sites regularly anyway.) But that’s not the point. It was just fun for the readers to get involved, to interact. To be asked to DO something.

The event or contest or whatever doesn’t have to be that big of a production, or cost you anything. It just has to have some semblance of fun or excitement about it, and it must somehow get the readers involved in the process.

Are YOU asking your readers to interact with you and the others? What have you asked them to do lately?